From Seed to Front Door
User Experience, App Architecture, Design & Development, Prototyping, User Testing, QA
WeArePresta
2024 – 2025
The Ultimate Product Development Starter Kit is a free, ready-to-use resource designed to help product teams go from idea to launch — faster and smarter.
From roadmap templates to validation checklists and tool recommendations, it brings clarity and structure to the early stages of building digital products.
Designed with both strategy and delight in mind, the Kit (and its landing page) guide users through a clean, engaging and highly usable experience — all while keeping conversion at the core.
We had the content — a set of valuable tools for product teams — but the real challenge was:
How do you turn a static PDF into an experience that feels alive, intuitive, and worth sharing?
We didn’t want just another landing page with a download button. We wanted something that guides users through the value, builds trust along the way, and gently leads them to conversion — all through thoughtful UX, visual storytelling, and interaction design.
We approached the Starter Kit as more than just a download — we treated it like a digital product in itself.
From the very first screen, the page is designed to guide users through a clear narrative: what the kit is, who it’s for, what’s inside, and how it works.
We used interaction design, microcopy, and playful motion to break down information into meaningful touchpoints — each section reinforcing value, trust, and clarity.
Every visual and UX element was crafted with intention: to make the page feel alive, without overwhelming the user.
Throughout the design process, we focused on micro-interactions and visual clarity to create a seamless, conversion-oriented experience. Every animation, layout choice, and content block was crafted to guide the user gently but confidently toward action — without overwhelming them.
Hero Section – First Impression That Moves
What’s Inside – Making Benefits Instantly Digestible
How It Works – Visualizing Simplicity in 3 Steps
Who This Kit is For – Playful Filtering Without the Complexity
Testimonials – Building Trust with Visual Balance
Email Capture – Simple, Clear, Action-Oriented
The Starter Kit has already become a go-to resource for product teams within Presta — and beyond.
What started as an internal tool evolved into a public, fully designed experience that continues to inspire new makers.
We’re proud of how accessible, scalable, and engaging the experience turned out — and even prouder that it’s already helping teams move faster and build better.