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Weifert

AI Trading Solution

Role

Branding, User Experience, App Architecture, Design & Development, Prototyping, User Testing, QA

Client

Weifert

Date

2023

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Fully automated AI trading solution that allows you to sit back and just monitor your results. Our carefully configured setups make profitable trades while maintaining an excellent Risk-Reward ratio.

Challenge

Developing a trading app with AI involves navigating complex challenges, including crafting algorithms that can accurately predict market movements from vast datasets and adapt to the market’s volatility. The integration of these sophisticated AI features must be balanced with an intuitive user experience, ensuring ease of use without compromising on powerful functionalities. Additionally, securing sensitive financial data poses a critical challenge, requiring stringent measures to protect user information.

Solution

For a fully autonomous trading app, the core solution integrates AI for independent trade execution, underpinned by a scalable infrastructure that supports real-time data processing and decision-making. The app’s user interface is designed for simplicity, providing users with insights into AI operations and performance without requiring direct trading actions. Together, these components — advanced AI algorithms, robust infrastructure, and intuitive UI — form a cohesive product that autonomously navigates the complexities of the trading world, ensuring security and efficiency for its users.

Iterative methodology

The development process of a neural network for trading employs an iterative methodology, continuously refining and adapting the model through cycles of testing, feedback, and adjustments to enhance its predictive accuracy and market adaptability.

Developing
Testing
Feedback
Adjustments
“Our collaboration with Presta has been nothing short of exceptional. We're really thankful for their partnership and excited about what we'll accomplish together in the future.”
Petar Mladenović
Cofounder, Weifert
Onboarding flow

The flow in the app seamlessly guides users from initial setup to trading readiness through a structured series of steps. It begins with “Account Setup,” where users create their profile and specify their trading preferences. Upon completing all steps, users reach the “Ready for Trading” stage, where they can start trading.

Visual identity

Brand visual identity embodies the essence of sophistication, trust, and prosperity within the dynamic realm of cryptocurrency trading. Guided by the luminescent allure of gold, our primary color symbolizes both the intrinsic value of precious metals and the innovative spirit of digital currency.

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“In the realm of crypto trading, we were not just developers - we were pushing the boundaries of what's possible with cutting-edge technology and sophisticated algorithms. Our focus went beyond mere functionality. It was about creating a platform that stands the test of time through its quality, reliability, and scalability.”
Irena Radovanović
Product Developer, Presta
Neural Network

A neural network for trading is effectively built by integrating preprocessed price data with an ensemble of indicators or raw historical data through a Deep Multilayer Perceptron or a CNN+LSTM architecture, tailored to the data’s nature. This setup is refined with precise labeling techniques, coupled with an appropriate learning algorithm, to accurately predict market trends and identify profitable trading opportunities.

Celebrating Simplicity with Elegance. Weifert seamlessly integrates visually captivating designs with robust technical functionalities, delving deep into the creative processes that bring them to life.

“Essentially, our goal was to infuse the design of both the web and native app with the same zest and personality that defines this brand.“
Marijana Subotic
Senior Designer, Presta
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