We have approached Willo with utmost attention to detail and a very clear picture of the proto personas we created. Our process consists of the following steps:
User Experience, App Architecture, Design & Development, Prototyping, User Testing, QA
Willo Farm
From Seed to Front Door
Willo is the world’s first automated vertical farm. Willo’s mission is to grow food to nurture hundreds of millions of people from all walks of life—without harming the planet they call home. Willo members receive produce from the most advanced vertical farms.
Challenge
When Willo built their automated vertical farms, they wanted to make a next step toward changing the way people think about fresh produce. They decided to grow quality produce curated by customers, and deliver it to their front doors.
Solution
We created a complete B2C web application that enables customers to create subscriptions and make their unique selections for each delivery. Besides that, customers can monitor their farms anytime, anywhere. Salesforce integration was a challenge, but we got it done.
Design proccess
1. Project definition & Brainstorming
2. Research stakeholders, competitors and practitioners
3. Idea workshop & Prototyping
4. Usability Testing
5. Design Delivery
“ Building this application was a great chance to showcase our engineering skills. “
From Seed to Front Door
Probably one of the most important steps in application are User Flows. We try to put ourselves in users shoes and see what are the most frequent operations that need to be done. With Willo application we wanted a straightforward structure where you can’t get lost:
Visual Identity
The user interface is based on the existing brand guidelines. The brand logo has been carefully crafted and products are featured by neutral elegant color tones so that they can stand out even more.
The Willo logo mimics the brand identity
Beautiful combination of Degular & Parnaso Font Families
Bright and moody imagery
“ We wanted the design of our website and application to reflect the brand's spicy nature. “
Build your own farm
The apps’s core feature is platform as your own personal farm, where you can design and take control of your crops selections with access to nutritional data, and library of unique offerings.
Browse through Willo’s offerings, select and monitor your plants from seed to harvest. We grow together!
ELEGANTLY SIMPLE. The Willo app is where it all comes together, both visually and technically inspiring designs, that dive deep into the creative processes behind them.
Enjoy our work
Have a sneak peek at some of our other projects and if you like what you see don’t be shy and get in touch! We would love to know more about you and your business.