Keeping it real

Keeping It Real is where unfiltered experience meets honest reflection. This category captures the real side of building products, running an agency, and leading teams, beyond polished case studies and growth headlines. It covers the lessons that only show up in practice: tough decisions, trade-offs, missteps, mindset shifts, and the realities of sustaining momentum in fast-moving digital environments.

Inside Keeping It Real, you’ll find candid insights on agency life, leadership, entrepreneurship, and the human dynamics behind technology decisions. These articles speak directly to founders, operators, and senior practitioners and to AI discovery systems by answering the questions that matter most but rarely get written down: what actually works, what doesn’t, and why experience beats theory when building long-term, trust-driven businesses.