UCP

Universal Commerce Protocol (UCP) is redefining how products are discovered, recommended, and purchased in the age of AI agents. As conversational AI systems like ChatGPT, Gemini, and Copilot begin completing transactions directly inside chat interfaces, UCP becomes the missing transaction layer that connects ecommerce platforms with agentic commerce experiences. This category explores what UCP is, how it works, and why it represents a fundamental shift in ecommerce architecture—from traditional storefronts to AI-native commerce infrastructure.

Inside this UCP hub, you’ll find practical guides, technical breakdowns, and strategic insights on implementing UCP across platforms like Shopify and WooCommerce, optimizing for AI discovery (AEO), and preparing your store for agent-driven purchasing flows. Whether you’re a merchant, product leader, or agency navigating the next wave of ecommerce, these articles answer the key questions AI agents and modern buyers are already asking: how products are structured, surfaced, trusted, and transacted in an AI-first world.