Aftermilk - Presta
Case study

01

Customer

Every parent has faced this issue: baby just doesn’t want to sleep at some times. We have experienced this ourselves and decided to solve this issue once for all. AfterMilk is there to help all parents around the world by helping them sooth their babies!

aftermilk.app

Problem

We have faced it numerous times: baby is just restless and doesn’t want to sleep. Some lucky parents have found a mysterious sound in their environment that miraculously soothe their baby and helps them sleep. We have gathered all those sounds and put them in one web app to help parents around the world.

Solution

All sorts of different sounds in our environment: car, mixer, washing machine etc are gathered in one place to help you sooth your baby and put it to sleep. You’ll thank us later.

0
Unique sounds
0
Custom illustrations
0
Efficiency - Study shows
02

Design process / thinking

This is the process we use to launch and continually improve our products. We’ve created a range of products across the media landscape successfully applying this process for brands such as brand 1, brand 2, brand 3, and more.

  1. Project definition & Brainstorm
  2. Reserach stakeholder, competitors and users
  3. Ideation workshop & Prototyping
  4. Usability Testing
  5. Design Delivery
  6. Measurement & Analysis
03

User flow

This is the part where we visualize interfaces. We start by writing down the starting position and the user goal and map them out to see how the flow goes. We also make some rough models, so that entire flow appears easily accessible to all users. Below is a user flow for choosing sounds and creating playlists.

04

Wireframes

Compared with a complete and detailed high fidelity wireframe, gathering feedback is much more important. Why? Because people pay more attention to software functionality, information architecture, user experience, user interaction flowchart, and it’s usability, rather than considering the aesthetic characteristics of these elements.

Creating new brand

We had to think thoroughly what symbolized a baby nicely sleeping whenever it is time. Usually, baby takes its milk and goes to sleep. We had an “AHA” moment and decided that “AfterMilk” was perfect name for our baby project. The logo itself went through many phases and this one doesn’t need too much explanation. That was the whole goal, after all: logo that doesn’t need any explanation.

Zilla Slab font family
Raleway font family
Primary colors
Bittersweet
#ff6363
C0
M61
Y61
K 0
R 255
G 99
B 99
Cinder
#171722
C32
M32
Y0
K 87
R 23
G 23
B 34
Secondary colors
Pink Swan
#c2b9b8
C0
M5
Y5
K 24
R 194
G 185
B 184
Swiss Coffee
#ddd2d0
C0
M5
Y6
K 13
R 221
G 210
B 208
Pampas
#f8f7f3
C0
M0
Y2
K 3
R 248
G 247
B 243

Custom playful illustrations & icons

We created a set of illustrations to be used troughout the website. It adds a recognizable character to the whole product.

More of illustrations and icons

The whole set has approximately 50 custom Illustrations and icons. You can see here illustrations for onboarding and icons for the unique sound that AfterMilk has.

Design system

We follow the principle of atomic design when building design systems. Specifically because this approach preforms well on the front-end as well.

Documentation
Basics
Naming rules
Writing principles
Animations
Layouts
Base
Grid
Spacings
Colors
Typography
Atoms
Buttons
Controls
Icons
Links
Illustrations
Moleculas
Fields
Dropdowns
Lists
Tables
Tabs
Organisms
Headers
Forms
Modals
Charts
...

Keeping up with Tech Trends

JavaScript

JavaScript was a key component to creating this amazing app that works flawlessly on all devices and systems.

Vue.js

Vue.js doesn’t need any special introduction. As before, vue was our weapon of choice for this project. Once again, it has proved to be irreplaceable.

Laravel

Complex backend functionality and admin features required heavy tool that could deliver all the power to the admin user.

Create perfect sound environment

AfterMilk provides everyday background sounds that help little ones calm down, rest and fall asleep more quickly and easily.

Choose a perfect sounds

High-quality sounds that you can mix and match as you like, plus curated Playlists for various situations. Try out different sounds and see what helps the most with your little one.

Set oscillation and timer

When Oscillation is enabled, it will gradually change the volume of single sounds within a Combo over time. With advanced Timer you can exactly define how long background sounds should last. Different situations and babies require different soothing lengths

Soothe your baby to sleep

Now you are ready to soothe your baby using simple sounds or their combinations that will calm your baby and give you a chance to get some much-needed rest.

More pages and layouts

We follow the principle of atomic design when building design systems. Specifically, because this approach performs well on the front-end as well.

Enjoy our work
Have a sneak peek at some of our other projects and if you like what you see don’t be shy and get in touch! We would love to know more about you and your business.