By separating the frontend from the backend logic, we provide complete UX freedom and allow for deep integration with modern analytics tools, something traditional systems can’t do.
UX Strategy, Product Design, Design System
Custom Hotel Booking Engine
A flexible, branded alternative to rigid booking.
The Industry Problem
The hotel industry relies heavily on third-party booking systems that are inflexible and outdated. These systems are usually embedded via iframe, lack brand customization, and offer little to no data visibility. Most importantly — they limit what hotels can offer their customers.
Our Solution
We designed a fully custom hotel booking engine that connects to SiteMinder via API — leveraging their business logic while giving clients full control over the UX, interface, and analytics.
- Custom frontend UI, fully branded
- Modular booking flow (calendar, pricing, availability)
- Full analytics integration (GA4, GTM, custom events)
- Built-in conversion tracking
- API-level integration with SiteMinder and other PMS systems
- User-first booking experience optimized for conversion (step-by-step flow, instant feedback, clear error states)
System Architecture
This decoupled approach enables complete UX control and measurable user behavior.
Why It Matters
Hotels gain full control over how guests experience the booking flow, from first interaction to confirmation. More importantly, every step can be tracked, analyzed, and optimized.
Reusable Platform, Not Just One-Off Project
This is not a one-time solution. Our booking engine is a reusable service component we adapt per client — integrating with SiteMinder or other PMS systems while keeping the frontend and UX fully in your hands.
Get in Touch
If your hotel is limited by your current booking system, let’s build something better — together.
Enjoy our work
Have a sneak peek at some of our other projects and if you like what you see don’t be shy and get in touch! We would love to know more about you and your business.