Mala Farma - Presta
Case study

01

Customer

An Agency specializing in analyzing problems and proposing solutions in agriculture and rural development in Serbia. They are an experienced group of analysts who base their opinions and recommendations on research, years of experience and knowledge in the field. They worked relentlessly on creating a network of farmers and associates with whom they exchange informations and experiences every day.

malafarma.rs

Problem

Extensive and complicated regulation make small farmers’ lives very complicated, which is why most of them have difficulties keeping their farms profitable and within the limits of the law. The challenge was to organize a large-scale database of documentation and make it easily accessible. We needed to figure out a way to direct a user to the correct informations with as few clicks as possible.

Solution

We made a quiz which consists of 4 key questions. Each question has only 2 or 3 answers available based on which we can identify and provide user with documentation and regulations that they need. With this approach we replaced a tiresome procedure of going through the ample documentation with four simple clicks.

0
Legal documents
0
Design & Development days
0
Custom pages
02

Design process

The Design Process is an approach for breaking down a large project into manageable chunks. Architects, engineers, scientists, and other thinkers use the design process to solve a variety of problems. We use this process to define the steps needed to tackle each project.

  1. Define the problem
  2. Collect information
  3. Brainstorm & analyze
  4. Develop solutions
  5. Present ideas for feedback
  6. Improve design
03

User flow

This is a part where we visualize interfaces. We start by writing down the starting position and the user goal and map them out to see how the flow goes. We also make some rough models, so that entire flow appears easily accessible to all users. Below is a user flow for the quiz.

04

Wireframes

Wireframes help us visualize the skeleton form of the interface. With so many digital tools available, we still prefer doing it the old-school way – sketching it up. It gives us that abstract sense of satisfaction and happiness. We sketch several versions with a plain sharpie, discuss them with the client and then finalize the best version.

Creating new brand

The request was to make a logo that leans more on the ‘administrative’ and less on the ‘farm’ side of the story. Our solution was to combine first letters (‘M’ and ‘F’) with stacked papers and farm fields and it was a winning combination. Cherry on the top is a beautiful gradient of a blue and bluish green.

Logo exploration
OpenSans font family
Catamaran font family
Primary colors
Curious blue
#2d9cd7
C79
M27
Y0
K 16
R 45
G 156
B 215
Fountain blue
#4abbbf
C61
M2
Y0
K 25
R 74
G 187
B 191
Black
#000000
C0
M0
Y0
K 100
R 0
G 0
B 0
Secondary colors
Vista blue
#84d5af
C38
M0
Y18
K 16
R 132
G 213
B 175
Cherokee
#f49c24
C0
M36
Y85
K 4
R 244
G 156
B 36
Deep blush
#941b80
C0
M82
Y14
K 42
R 148
G 27
B 128

Custom illustrations and icons

We created a set of mini-illustrations to be used troughout the website. It adds a recognizable character to the whole product.

Design system

We follow the principle of atomic design when building design systems. Specifically because this approach performs well on the front-end as well.

Documentation
Basics
Naming rules
Writing principles
Animations
Layouts
Base
Grid
Spacings
Colors
Typography
Atoms
Buttons
Controls
Icons
Links
Illustrations
Moleculas
Fields
Dropdowns
Lists
Tables
Tabs
Organisms
Headers
Forms
Modals
Footers

Information in few steps

With this approach we replaced a tiresome procedure of going through the ample documentation with four simple clicks

1. Select your activity

The first step in the quiz determines whether the user runs a butchery or a meat processing farm.

2. Choosing a type of meat

Since regulations are different for every type of the meat, next question lets users choose which meat are they processing/butchering.

3. Pick origin of the meat

Another important aspect is the origin of the meat. Third question determines whether the meat comes from farmers estate or other sources.

4. Yearly meat quantity

Quantity of the processed/butchered meat is another important aspect because it determines the production size and thus the applicable set of rules and regulations.

More pages and layouts

Enjoy our work
Have a sneak peek at some of our other projects and if you like what you see don’t be shy and get in touch! We would love to know more about you and your business.