Journey of a new website: design

First step when you think of your new website is obviously the Design. Purposely put with capital “D” as this is probably the single most important part of your new Magento Themes. This decision will greatly impact the amount of time people spend on your website, as they wouldn’t come to the content part if the design is ugly, not easy to understand, or to find crucial information.

Our usual approach is to find and determine the company’s visual policy. Whether your target audience is other businesses, younger folks, or suburban moms should greatly affect your design direction. Looking at your competition can give you some insight, but more often than not, you should make some crucial differences and stand out in some way.

Looking at some design examples, even outside of your competition, can give you ideas and inspiration. However, don’t forget who your target audience is, what your visual policy and what message you want to send. These are all important aspects of your new design.

Timelines: from our experience, don’t push the creatives when creating a new online presence design for you. Making a new design on time is not as important as getting it right. The design process is often curved and doesn’t go in a single direction. It’s all about exploring and finding the best way of displaying the required content and making the right conversions (whether it’s an online shop and you want customers to buy your products, or it’s your corporate website where you want visitors to give you a call for new work).

In the next post, we will cover creating content for your new website.