What makes YOU an ideal client for presentational website

Working on presentational websites gives us even more space for creativity than working on e-commerce ones . When you are displaying products for e-shopping there is a certain uniformity that allows customers to easily buy wanted products. It’s highly recommended that all product photos are the same size, shopping cart buttons and icons are always easily accessible, etc. Excessive experimentation with styles, UX or UI can confuse users and repel them from buying.

Of course, I’m not saying that your presentational website should be confusing. On the contrary, it’s structure must be clear before our designers and developers do their work. It’s just that it is your story, the story of your company, and the way it is presented should be related to its unique nature. You should tell us what that story is and what is your targeted audience, and we’ll help you tell it in the most engaging way.

That’s where the creativity part comes in. There’s no universal winning approach to making a great website. If you’re in some more formal industry or your targeted audience is somewhat older – the classical website with fine crafted details is probably the way to go. On the other hand, if you are part of the modern industry and your targeted audience is younger – a bolder approach with an asymmetric design and plenty of animations could be the right choice.

Although every website has a page structure that’s made based on its content, there are some pages that are common for the vast majority of websites so we’ll cover the most important ones.

• Home page. The first thing that users see when they visit your website (if they aren’t accessing some other page directly). Many of them will decide whether to visit other pages based on the looks and experience they get from the Home page. It’s crucial that you provide us with a clear, memorable, and concise description of what’s the main idea behind your presentational website. That information (along with striking photos or video) usually goes in the Hero section of the Home page and it’s the first thing that the visitor sees. No one should wander through pages trying to figure out what the website’s purpose is.

• About us/me page. If you’re a company owner you’ll want to present the most prominent members of your team. Who they are, their background and accomplishments. There’s no need for too many details, especially if there are many team members because website visitors could feel overwhelmed. You can always put links to external pages or appropriate services (e.g. Linkedin) if needed. Professional-looking photos are always a good asset as they help your potential clients connect biographies with faces. If you are looking for a presentational website for yourself you could consider a more informal tone for the About Me page, especially if your business is in a growing phase.

• Portfolio/projects page. Probably the page that will make the biggest impact on your potential client. And that makes sense. Previous work is the easiest way to show if someone’s story is phoney or it is supported by actual achievements. You should always try to provide us with adequate photographs and project descriptions, and we’ll make sure that they are exposed in an engaging and eye-catching manner.

• Contact page. Although it may not seem like a big deal it is important that the Contact page on your website is well organized. It always should have a map to your offices (or whatever type your business space is), current contact information, and forms which website visitors can use to contact you if they have any additional questions. Giving your potential clients the feeling that you are always there for them is always a good thing.

To summarize, an ideal client for a presentational website should have a clear idea of what he wants to present to visitors and content (photos, texts, etc.) that will help us bring the idea to life. We’ll do the rest, making sure that your story is told in the most suitable way, where visitors are drawn by the aesthetics and experience of the web presentation storytelling.