A place of knowledge, support & connection.
Brand & Logo Design, Editorial System, UX & UI, Front-end & Platform Engineering, CMS, QA
OUTizam
2026
OUTizam is a Serbian-language editorial platform for parents, caregivers and professionals supporting children on the autism spectrum. It gathers peer-reviewed articles, therapy explainers, community voices and practical assistance, all in one place, in plain language, behind a free account so the editorial team always knows who they’re writing for.
In Serbia, families navigating an autism diagnosis are routed through dozens of fragmented sources, closed Facebook groups, untranslated foreign sites, photocopied therapy handouts. The first month after diagnosis is the loudest, and the signal-to-noise is brutal. OUTizam needed a brand that felt safe to a frightened parent at 2am, an editorial system that scaled from a single sentence of advice to a thousand-word literature review, and a platform where the editorial team always knows who they are writing for, and can one day fund itself without ever turning anyone away.
We designed an iconographic wordmark in which every letter carries a meaning, a brand that doubles as a sitemap. On top of that, a calm reading platform built on a WordPress, a free-account gate that keeps the library moderated and personal, a community layer that hosts events and monthly meetups, a recurring “Theme of the Month” format where parents submit questions and professionals answer in public, and a subscription wall built but held back from launch until the editorial library was deep enough to deserve one.
We worked side-by-side with the editorial board, three founding therapists and a cohort of seven families. Every brand decision had to survive a parent reading on a phone in a hospital corridor.
A new reader should be reading something they trust within two minutes, no popup, no cookie wall, no dark patterns. One free account, one personal library, one moderated community. Everything else is built outwards from that promise.
Brand Identity
Built from the wordmark out. The seven letters are the design system: every section, every category dot, every illustration in an article header borrows its colour from one of the brand letters. Nothing gets a new colour unless it gets a new meaning.
Seven colours, seven jobs. Every editorial section is anchored by its letter’s hue, and never borrows from another.
OUTizam serves two audiences in step, parents on one side, therapists, doctors and educators on the other. The product gives them a place to meet every month: one shared theme, a public Q&A, and a recurring calendar of meetups, workshops and online sessions.
The paywall is shipped, tested, payment-integrated and silent. Reading already requires a free account, but every article stays inside that account, free of charge, while the editorial library grows. We built the subscription system end-to-end so that the day the library is deep enough to justify a price, the platform doesn’t have to learn a new trick.
OUTizam opened to the public in late 2024 as a brand and a single category, and has since grown into the most-read autism resource in the Serbian language web. A free account unlocks the entire library; the paid tier is built and waiting. Editorial board of fourteen contributors.