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Product Strategy

Decide what to build first, for whom and for how much, before a line of code.

Overview

Digital product strategy from a team that ships products every week, so the plan you get is one an engineering team can actually deliver.

Discovery · MVP scope · Roadmap · Architecture

What you get

01

Research

Users, market and existing data that show who the product is for.

02

MVP scope

The smallest release that proves the idea, the rest moved to a dated roadmap.

03

Architecture

Build, buy or integrate, and a stack your team can run after we leave.

04

Fixed price

A phase plan with a fixed price for the first release.

$2.5M

Series A raised after launch, on a product built to convince investors.

QuDo

Who it's for

For teams about to spend real money on a build

Good fit

  • Founders with an idea, a budget and a deadline who need to know what fits in all three
  • Companies launching a digital product next to an existing business
  • Product teams whose roadmap has turned into a wish list
  • Anyone holding three agency quotes that do not agree

Not the right fit

Teams that have already decided what to build and only need hands. Go straight to Custom Web Applications.

How it works

Decisions written down as they are made

01

Kickoff call

Goals, constraints and what you already know.

02

Research

Users, market and existing data, with your team's input in parallel.

03

Working sessions

Scope, flows and architecture worked out together.

04

Deliverable

A scope document, a roadmap, an architecture outline and a fixed price for phase one.

Selected work

  • QuDo

    Strategy, web app

    A digital product built to convince investors, and it did.

  • An MVP delivered three months ahead of plan.

Pricing

From 2,500 EUR, credited to the build

Most product strategy starts as a Discovery Workshop. Larger programmes across several teams run on a fixed weekly fee, quoted after the first call.

Included

  • User and market research
  • First-release scope
  • Phased roadmap
  • Architecture and build-or-buy recommendations
  • Fixed price for phase one
  • Deliverables you can take to any team

What clients say

With Presta, you can trust that the work is going to be elevated to a new level. I've worked with them on several projects at Audi where their unique perspective and creative approach was instrumental in defining our product vision and direction.

Daniel Posavac, CEO, BonseyJaden

Why Presta

Senior team, fixed price, no surprises

01

One senior team.

The people who scope your project are the people who build it. Strategy, design and engineering under one roof in Belgrade.

02

Fixed price per phase.

Agreed after discovery, before any work starts. No hourly estimates that drift, no change orders for things we should have scoped.

03

Since 2014, on four continents.

UNESCO, Audi and growing brands in the EU, the UK, the US and Australia. 4.9/5 average rating on Clutch.

FAQ

Why pay for strategy before development?

Because changing a scope document costs hours and changing a built product costs months. A clear first release usually saves more than the workshop costs.

What do we get at the end?

A written scope, a phased roadmap, an architecture outline and a fixed price for the first phase. It is yours to use with us or any other team.

Do you also build the product?

Yes. Most strategy clients continue with us into design and development, and the workshop fee is credited to the build.

We are not technical. Is that a problem?

No. Translating business goals into a buildable plan is the job. We explain every trade-off in plain language.

Can you help us prepare for investors?

Yes. Costs, timelines and the product story in a form investors understand. QuDo raised a $2.5M Series A after launch.

Do you look at where AI fits?

Yes. We map where AI removes work or creates value, and where it only adds cost.

Other services

  1. Shopify Development
  2. Shopify Migration
  3. Shopify Plus
  4. B2B & Wholesale eCommerce
  5. Web Development
  6. Custom Web Applications
  7. UX/UI Design
  8. AI Automation
  9. AI Integration & Agents
  10. Pay Per Call

Need this on your project?

Contact us

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