About EP Flies
EP Flies is a USA fly fishing brand selling premium flies and equipment to three very different audiences: retail customers, wholesale partners, and professional fishing guides. Before working with Presta, the business ran on two disconnected systems: product information lived in WooCommerce while orders and customer data sat in Ecwid. Every order meant manual reconciliation between two platforms.
The Challenge
The migration had three hard problems. First, data was split across two platforms: WooCommerce held the product catalog with complex color variants, while Ecwid held 8 years of order history and customer accounts. Second, EP Flies sells at three price tiers (B2C, Wholesale, and Guides), which neither platform handled cleanly. Third, the store could not afford downtime or SEO losses during peak season.
The Solution
We consolidated both platforms into a single custom Shopify store. Migration scripts extracted, matched, and merged product data from WooCommerce with customer and order records from Ecwid, validated record by record in a staging environment before cutover.
The complex color variant architecture was rebuilt natively in Shopify, and the three pricing tiers were implemented with customer-group pricing so wholesale partners and guides log in to see their own catalogs and prices. Every legacy URL received a 301 redirect and metadata was transferred to protect search rankings.
The Results
The cutover happened during low-traffic hours with zero downtime, and customers kept their accounts and full order history. After launch: 45% faster checkout completion, 18% increase in store conversions, and two platforms consolidated into one, eliminating manual order reconciliation entirely.
What clients say
Our WooCommerce contained product information, while we had orders and customer data on Ecwid side. Presta team was able to migrate all our data, make shopping much more seamless and package everything into a beautiful store that we are proud of.
Enrico Puglisi — CEO, EP Flies
How the Migration Ran
The migration followed our staging-first framework: a full audit and data mapping of both source platforms, a staging Shopify build where the merged data was validated record by record, complete 301 redirect mapping for every legacy URL, and a timed cutover during low-traffic hours.
Zero downtime, zero lost records, and no SEO interruption: rankings held through reindexing and improved as faster load times kicked in. EP Flies now manages products, orders, and all three customer tiers from a single Shopify admin.
